We can’t seem to fathom this...

We can’t seem to fathom this piece of news in the gaming world. Maybe you can explain by chiming in the comment section. Here’s the news: An
We can't seem to fathom this piece of news in the gaming world. Maybe you can explain by chiming in the comment section. Here's the news: An unpaid bill in "EVE Online" has led to a virtual space battle involving thousands of players with costly losses in real-world money. The siege marks the bloodiest battle in the game's history. According to Daily Caller, the video game cost players $200,000 in real money over one day. How? Why?
http://dailycaller.com/2014/01/29/this-video-game-cost-players-200000-in-real-dollars-over-one-day/